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iOS5 Twitter Integration Increased Twitter Signups 3x

Twitter CEO Dick Costolo yesterday at a Web 2.0 dinner stated that “the recent iOS 5 Twitter integration has notably increased signups 3x”.

This means that many of the companies that have popular iPhone apps have already implemented the iOS 5 Twitter features.

That’s what I thought at first. But after further investigation, I realized that most of these additional signups are probably coming from users simply configuring the Twitter settings that are now baked right into iOS 5. From the Settings app you can easily setup your Twitter account.

Additionally, from a developers point of view, Twitter’s single sign-on feature alleviates a lot of issues. Twitter integration is now a piece of cake. Check out this blog article on how simple it is to integrate Twitter into an app under iOS 5. This makes the older solutions look like a nightmare, using OAuth or packages like MGTwitterEngine.

Morgan Stanley Brokers Will Use Twitter & LinkedIn To Market Themselves

This is huge for a wall street firm. As reported by Mashable:

Morgan Stanley Smith Barney’s financial advisers have gotten the go ahead to market themselves on Twitter and LinkedIn, marking the first time a major wealth manager was able to employ social media for that use.

This is in reference to self-promotion using social media. But, perhaps the wall in general is starting to come down.

If you haven’t worked on wall street, or with any major financial firm, you’re probably unaware of all the Internet restrictions in the workplace.

For starters, when at work for a wall street firm you can’t use any webmail products (GMail, Yahoo Mail, etc), Twitter, LinkedIn, Facebook or any other social media sites. At many firms you can’t even use sites that have a social twist (think Tumblr). And the list goes on and on.

Of course this is ridiculous. Most people just use their smartphones to access anything they like. Or in some cases, they bring in a MiFi device.